How long should an educational video be?

The majority of viewers want informational and instructional videos to be less than 20 minutes, with a preference toward the 3-6 minute ranges.

What is the best length of an educational YouTube video?

Research has shown that for educational videos on YouTube, shorter videos (around 6-8 minutes) tend to be more effective at engaging viewers. However, for other types of content, such as product reviews or vlogs, longer videos (10-20 minutes) may be more effective at building engagement and generating views.

What is the optimal length of a video?

Ideal video length for different types of videos

Here's a summary: Ideal company culture video length: 2 to 4 minutes. Ideal sales video length: 30 to 90 seconds. Ideal homepage video length: 30 to 60 seconds.

What is the best length for online learning videos?

A large-scale study from researchers at MIT that used data from 6.9 million video watching sessions. The top of the second page has recommendations for the types of videos that work best, including a recommendation that videos should be shorter than six minutes in length.

What makes a good educational video?

Keep videos brief and targeted on learning goals. Use audio and visual elements to convey appropriate parts of an explanation; consider how to make these elements complementary rather than redundant. Use signaling to highlight important ideas or concepts. Use a conversational, enthusiastic style to enhance engagement.

YouTube 101: BEST Video Length For New Channels

What are the 4 elements of a good video?

What is considered an educational video?

An educational video is a video that is designed to teach viewers about a specific subject or topic. Educational videos can be used in classrooms or online learning platforms to supplement traditional teaching methods, and can cover a wide range of topics and subjects.

Is 3 minutes too long for a video?

And have research that backs it up! Our recent study “Video Viewer Habits, Trends, and Statistics You Need to Know,” found that more than 50% of people preferred a video length between three and six minutes. That's not really surprising — and it's in keeping with the notion that shorter is better.

Do longer videos do better?

So, the short answer is - IT DEPENDS. Some creators have found success in longer-form content, but according to Statista's report, the average YouTube video length is 11.7 minutes. We can rely on this report and add Social Media Examiner suggestion that claims: “In general videos between 7-15 minutes perform better.”

Are shorter or longer videos better?

If you notice that longer videos get more views, shares, or other engagement metrics, you may want to create more of those. If shorter videos get your audience interested, that's the way to go. Don't stick to a certain video length because it's what you're “supposed to do.” Choose what works best for your audience.

Does length of a video matter?

Context is Key

Rather than a one-size-fits-all approach, the effectiveness of video length hinges on the context, content, and platform. A captivating narrative or educational content might justify a longer duration, while quick, impactful messages may thrive in shorter formats.

How long should a case study video be?

2 mins max for a Case Study Video

The two-minute mark is a sweet spot where engagement is more likely to be retained. Beyond this threshold, the risk of losing your audience increases significantly. It's important to recognize the purpose of your video within your broader communication strategy, however.

How long should a YouTube video be in 2023?

Ideally, a YouTube video should be between 6 and 8 minutes long. Most video marketers agree that you risk losing viewers once your video goes over 10 minutes. Vidyard reports that long video length deters 59.9% of people from watching.

Do educational videos do well on YouTube?

Absolutely yes, it's found that over one billion learning-related videos are viewed on YouTube Platform. But, the average ratio of money generated by the educational content owners doesn't even come under ¼ of its total views.

Are shorter YouTube videos better?

Shorter content has a lower barrier to entry for people to engage with it. It's less of an ask for someone to commit to watching a 4-minute video vs. a 30-minute video.

Why do Youtubers need 10 minute videos?

Long-form video, like on YouTube, can offer better monetization through ads than shorter content can. That's just pure math: a 10-minute video has more opportunities for ad placement.

Does YouTube favor longer or shorter videos?

YouTube doesn't favor a particular video length, but longer videos do have advantages over shorter videos. Longer videos can accumulate more watch time minutes than short videos, leading to more channel growth.

Why do Youtubers stretch video to 10 minutes?

Youtube favours longer videos. This is because the business model of Youtube is to keep their viewers engaged for as long as possible. More eyes on their videos = more revenue. This is why longer videos are usually ranked higher by the search algorithm.

What is the 3 second video rule?

According to the rule, the first three seconds of your video needs to have the hook to keep your audience interested. Research shows that it takes only three seconds for your viewers to decide if they'll continue to watch or scroll past your video in their social channel's feed.

Is 40 minutes too long for a YouTube video?

By default, YouTube allows video uploads that are up to 15 minutes long. If you try to upload videos longer than 15 minutes, the upload will fail. This is a YouTube limitation rather than a Brightcove limitation.

Do 3 minute videos on YouTube make money?

Conclusion. You now know how long a YouTube video has to be to make money. While a video can be monetized at any length, it's ideal for them to be at least 8 minutes long to ensure the most amount of money is made.

Are educational videos effective?

A 2022 study conducted by software company Kaltura concluded that 97% of education professionals believe that video is essential to students' academic experiences. They also serve to break down barriers, such as student and campus location, which were once insurmountable.

What are short educational videos called?

Microvideos are brief and concentrated instructional videos that center on teaching a specific and narrow topic without going into too much depth. The term “microvideo” is really just a fancy word for “short video.” They're designed to be super-concise and are typically less than one minute long.

How do you make an educational video for school?