Is a 70% retention rate good?

There is no absolute universal rule for it, but as a general rule suggested by some experts, an employee retention rate of 90% or above is considered good. This means that a company should try to keep its employee turnover rate under 10% or less at all costs. However, it also varies by industry.

What is considered a good retention rate?

A good employee retention rate is an indication that an organization has a strong retention strategy and is experiencing low turnover. A retention rate of 90% or higher is considered to be a good retention rate, meaning organizations should strive for an average employee turnover rate of 10% or less.

Is 50% retention rate good?

The average YouTube viewer retention rate is right around 50-60%, and you would think that the ultimate goal would be a viewer retention rate of 100%. But a recent study actually found that videos with higher click throught rates (CTR) get more views.

Is 30% retention rate good?

Industry Benchmarks

The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing apps, that range is 32% to 66%. See more details here. While the average hovers around 20% 90-day retention, it's best to aim for 25% or higher depending on your industry.

Is 40 percent audience retention good?

Longer videos For longer videos, such as those over 10 minutes, a good audience retention rate would be around 50%. This is because longer videos are more likely to have a drop-off in viewership as the video progresses.

4 Ways You’re Hurting Your Audience Retention Without Realizing

Is an 80% employee retention rate good?

As a general rule, employee retention rates of 90 percent or higher are considered good and a company should aim for a turnover rate of 10% or less.

What does 80% retention rate mean?

The industry average falls between 70% and 80%. Customer retention rate shows how many customers return to your product, whereas churn rate measures how often customers leave. Other important customer retention metrics are revenue churn rate, Net Promoter Score, repeat purchase rate, and customer lifetime value.

Can retention rate exceed 100%?

What is considered a good Net Retention Rate? A good NRR is typically above 100%, as it means that your existing customers generate more revenue than you lose through churn. An NRR above 130% is considered exceptional, demonstrating excellent customer satisfaction and organic revenue growth.

What is a 100% retention rate?

Retention is usually measured as the ratio of customers or revenue you have kept in a given period and lies between 0% and 100%. Having a retention rate of 100% is ideal but usually very hard if not impossible to achieve. Churn Rate = 100 % - Retention Rate.

Can employee retention rate be over 100%?

This leaves you with a percentage retention rate, which can be above or below 100%, for the given timeframe.

What does 90% retention mean?

A business with a 90% retention rate would be considered very healthy — this indicates high customer loyalty and widespread satisfaction. A business with a 50% retention rate, on the other hand, has some work to do.

Is a high retention rate bad?

High employee retention rates are a win-win for employer and employee. Every employer will have at least some turnover, but your goal should be to have the highest employee retention rate possible.

Is a low retention rate bad?

A low retention rate indicates that an organization's people management team is failing in its duty to keep employees engaged and contented. It may also point to other underlying factors within an organization that is worth assessing by human resources personnel.

What is a low retention rate?

A high retention rate means employees are engaged, satisfied, and committed to the organization. In contrast, a low retention rate suggests that there may be problems with the work environment, company culture, or other factors causing employees to leave.

Do you want a high retention rate?

Overall employee satisfaction: A high retention rate often indicates that employees are satisfied with their jobs and the company culture. They are more likely to stay when they feel engaged, motivated, and valued.

Do you want a high or low retention rate?

In general, most businesses aim to have a retention rate between 90% and 95% for a given period. This means your top employees are willing to stay and your ability to retain talent is high. However, while high retention rates indicate a healthy work environment, you should allow for a little bit of leeway.

Why is a high retention rate good?

On the contrary, higher employee retention rates contribute to a positive work environment where employees feel valued, supported, and invested in their personal and professional growth. This leads to higher job satisfaction, reduced stress levels, and improved overall well-being.

What is Amazon's turnover rate?

Before the pandemic, Amazon was losing about 3% of its workforce weekly, or 150% annually. By contrast the annual average turnover in transportation, warehousing and utilities was 49% in 2021 and in retail it was 64.6%, less than half of Amazon's turnover.

What is the national average employee retention rate?

The average turnover rate among US businesses between 2022 and 2023 was 17.3%, which is down from 24.7% reported in the 2022 survey. The average rate of voluntary turnover due to employee resignation (17.3%) was much higher than the rate of involuntary turnover (4.8%), where the company terminated the employee.

What jobs have the highest attrition rates?

The highest turnover rates occur in low-paying jobs that require little education or experience. These jobs include retail salespersons, fast-food workers, and home health aides.

What is bad retention?

It's not common, but occasionally you find a department or an area or a whole company where no one has left in ten years. This can be just as bad as high turnover. Bad retention is where no one leaves over the long term. Good retention is when not too many people leave.

What is considered a bad employee turnover rate?

Turnover rates vary significantly from industry to industry. However, turnover rates should (ideally) be lower than 10%, which is a very healthy turnover rate across the board.

What companies have bad employee retention?

Apple, Amazon, and Meta are among the companies with the worst employee retention, with median tenures of 1.7, 1.8, and 1.8 years, respectively. Apple's return-to-office policy and Meta's layoffs have contributed to their poor employee retention rates.

How long does the average employee stay with a company?

The median employee tenure in the US is 4.3 years for men and 3.8 years for women. You've likely been told before that staying in your current position for at least a few years is important, and many Americans take this to heart.