What is a high vs low retention rate?

A high retention rate means employees are engaged, satisfied, and committed to the organization. In contrast, a low retention rate suggests that there may be problems with the work environment, company culture, or other factors causing employees to leave.

What is considered a good retention rate?

A good employee retention rate is an indication that an organization has a strong retention strategy and is experiencing low turnover. A retention rate of 90% or higher is considered to be a good retention rate, meaning organizations should strive for an average employee turnover rate of 10% or less.

What are high retention rates?

What is a good employee retention rate? Generally, an average retention rate of 90% or higher is what to aim for, meaning a company will want an average employee turnover rate of 10% or less. In 2022, the average turnover rate² was around 9.3%. But this varies by industry, location, and job type.

What does low retention rate mean?

Low retention rate: What is it

A low retention rate indicates that an organization's people management team is failing in its duty to keep employees engaged and contented. It may also point to other underlying factors within an organization that is worth assessing by human resources personnel.

Is a higher retention rate better?

Overall employee satisfaction: A high retention rate often indicates that employees are satisfied with their jobs and the company culture. They are more likely to stay when they feel engaged, motivated, and valued.

YouTube Audience Retention Explained With Tips

Is 30% retention rate good?

Industry Benchmarks

The average 30-day rate broken down by industry ranges from 27% to 43%, but for higher performing apps, that range is 32% to 66%. See more details here. While the average hovers around 20% 90-day retention, it's best to aim for 25% or higher depending on your industry.

Is 50% retention rate good?

The average YouTube viewer retention rate is right around 50-60%, and you would think that the ultimate goal would be a viewer retention rate of 100%. But a recent study actually found that videos with higher click throught rates (CTR) get more views.

Is a 70% retention rate good?

There is no absolute universal rule for it, but as a general rule suggested by some experts, an employee retention rate of 90% or above is considered good. This means that a company should try to keep its employee turnover rate under 10% or less at all costs. However, it also varies by industry.

Is a high retention rate bad?

High employee retention rates are a win-win for employer and employee. Every employer will have at least some turnover, but your goal should be to have the highest employee retention rate possible.

Why is a high retention rate good?

Enhanced productivity

Higher employee retention rates contribute to a positive work environment, where employees feel a sense of loyalty and commitment. Engaged employees are more productive, take ownership of their work, and consistently strive for excellence.

What does 80% retention rate mean?

The industry average falls between 70% and 80%. Customer retention rate shows how many customers return to your product, whereas churn rate measures how often customers leave. Other important customer retention metrics are revenue churn rate, Net Promoter Score, repeat purchase rate, and customer lifetime value.

What is an 80% retention rate?

It's expressed as a percentage of a company's existing customers who remain loyal within that time frame. (We'll get into the formula a little later.) For example, if your business starts the year with 10 customers and loses two of them, you have an 80-percent retention rate.

Is a low retention rate good or bad?

A high retention rate suggests that employees are satisfied with their work environment, compensation, benefits, and opportunities for career advancement. In contrast, a low retention rate indicates that employees may be dissatisfied and look for opportunities elsewhere.

What does 90% retention mean?

A business with a 90% retention rate would be considered very healthy — this indicates high customer loyalty and widespread satisfaction. A business with a 50% retention rate, on the other hand, has some work to do.

Why is low retention bad?

2) Low employee retention leads to decreased productivity.

Actively disengaged employees are “more likely to steal from their companies, negatively influence their co-workers, miss work days, and drive customers away.”

What does 100 retention rate mean?

Retention is usually measured as the ratio of customers or revenue you have kept in a given period and lies between 0% and 100%. Having a retention rate of 100% is ideal but usually very hard if not impossible to achieve. Churn Rate = 100 % - Retention Rate.

Is 80 retention rate good?

The perfect (not likely attainable) customer retention rate is 100%; the lowest customer retention rate, of course, would be 0%. Each industry has its own average CRR that lands somewhere in between, but the average customer retention rate across industries is 70% to 80%.

Can retention rate exceed 100%?

What is considered a good Net Retention Rate? A good NRR is typically above 100%, as it means that your existing customers generate more revenue than you lose through churn. An NRR above 130% is considered exceptional, demonstrating excellent customer satisfaction and organic revenue growth.

Is 40 percent retention good?

“If your video is longer than five minutes, and audience retention is above 50%, you're probably doing a good job,” Wilson says. “If your video is longer than five minutes, and you're getting audience retention above 70% in the first 30 seconds, then you've got your hook on the video and you're doing a good job.”

What is the 40 20 10 retention rule?

On average, a 40-20-10 profile is considered good retention ‒ 40% retention on Day 1, 20% retention on Day 7, and 10% retention on Day 30. But depending on the genre of the game, good retention rates may vary. According to Gameanalytics, the average Day 1 retention rate is 25%.

How do you read retention rate?

Return On retention tells you the percentage of users that came back to trigger your return event on a specific day after triggering your starting event. The retention value for day 7, for example, tells you the percentage of users who returned on day 7 after their first use.

What is Amazon's retention rate?

Amazon's Retention score is rated a "B" by 9227 employees. The category helps understand Amazon's focus and commitment to retaining employees in their organization. Over the past three months, Amazon's Retention score has remained steady at 73/100.

What is Apple's employee retention rate?

Speaking to Fast Company, she said retail stores “unite” and “collaborate” the workforce. Most importantly, everyone is treated the same. She went on to say: “We just ended the year with the highest retention rates we've ever had – 81%.

What is Netflix employee retention rate?

The "law of the jungle" mentality adopted by Netflix seems to work for them. Despite its unconventional approach to employment, the company has maintained a surprisingly low annual employee turnover rate of 11%, which was below the 13% average for technology companies in 2020.