What is the 3 3 3 rule in marketing?

Whether you're crafting an eBook, a whitepaper, a guide, a blog, or other written collateral, the “3-30-3” rule specifies you have just 3 seconds to grab a reader's attention, 30 seconds to engage them, and roughly 3 minutes for them to spend reading the content.

What is the 3 rule marketing?

Those of you familiar with advertising may be familiar with the rule of 3. This rule states that in order for a consumer to actively think about purchasing your product or service you have to hit them with the advertisement 3 different times.

What is the rule of 3 in branding?

The Rule of 3 is a principle used in brand communication and storytelling that suggests information is more effectively conveyed when presented in groups of three. It is based on the idea that people have a tendency to remember and process information more easily when it is organized in threes.

What is the marketing law of 3?

The "rule of three" is based on the idea that things that arrive in threes are naturally more enjoyable, rewarding, or effective than anything else. When written in threes, the reader or audience is more likely to consume the information, whether through voice or writing.

What is the rule of 3 in digital marketing?

The Rule of Thirds

Generally speaking, social media accounts want to abide by the rules of thirds: 1/3 promoting your product or services, 1/3 interacting with others, and 1/3 sharing industry news and tips you believe your followers could benefit from. It sounds simple, because that's exactly how it should be.

How to use the Rule of 3

What is the 7 times 7 rule in marketing?

The Marketing Rule of 7

The Rule of 7 states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service. The Marketing Rule of 7 is a marketing maxim developed by the movie industry in the 1930s.

What is the 5 3 2 rule in digital marketing?

5: Should be content from others that is relevant to your audience. 3: Should be content from you that is relevant to your audience, but not sales focused. 2: Should be personal, fun content that helps humanise your brand.

What is the golden rule in marketing?

The biggest golden rule is to carefully identify what your clients need and want, and then to show them that you can provide them with the service that will meet those needs. You need to have a direct connection with your target market to get the best return on investment from your marketing spend.

What is the main rule of marketing?

Rule #1: Make Yourself Known

People are only going to do business with people they trust. For that reason, any business that is trying to market itself to the public needs to make itself known. The marketer will have to present the business' most genuine side in an effort to find a common ground with their audience.

What are the 4 3 P's of marketing?

The 4 Ps of marketing are product, price, place, and promotion. Often referred to as a marketing mix, they provide a framework that companies can use to successfully market a product or service to consumers.

What is the 3 second rule in marketing?

The three second rule is crucial for those wanting to maximise the organic reach of their social media video content and increase the engagement with their customer. According to the rule, the first three seconds of your video needs to have the hook to keep your audience interested.

What is the rule of three strategy?

Ultimately, the Rule of Three is about the search for the highest level of operating efficiency in a competitive market. Industries with four or more major players, as well as those with two or fewer, tend to be less efficient than those with three major players.

What is the rule of 7 in marketing?

What is the rule of 7? The rule of 7 is based on the marketing principle that customers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been around since the 1930s when movie studios first coined the approach.

What are the 3 R's of advertising?

Similarly, there are an essential 3Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

What is the 10 4 1 rule in marketing?

The 10:4:1 rule is a simple way of setting a format for the style and types of content you will release. The basics behind the 10:4:1 rule is that for every fifteen posts on social media, ten will be of other industry expert's content, four will be your own content, and one will be a call to action.

What is the 1 3 rule in marketing?

The rule generally states that one-third of your content should focus on promoting business, one-third on sharing other posts and one-third on interacting with others.

What is the 7 second rule in marketing?

For marketers, 7 seconds mark the first moment of truth. It's the size of our smallest attention span. You only have 7 seconds to get attention and answer customers' key question, “What's in it for me?” Not by accident, 7 seconds is the length of the average sound bite in news media.

What are the 5 golden rules of advertising?

To sum-up, remember to use the right dominant color, show the right people, convey the right feeling, bring context and renew the ad regularly.

What is the 7 11 4 rule?

Google's research identified that, be it on your website, social media or in-person, a buyer will spend 7 hours, on average, researching your product, looking at reviews, comparing the competition and consuming content about your brand, across 11 touch points and in 4 different locations before they are ready to make ...

What are the 5 marketing strategies?

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things. Let's take a deep dive into their importance for your brand. Need content for your business?

What is the first rule of marketing?

Rule 1 -- Marketing is a measurable business discipline

In its simplest and best form, marketing aligns to and partners with sales to connect a business with customers who want to buy what the business offers. The marketing / sales partnership identifies the best customers and researches what they need.

What is the silver rule of marketing?

While the Golden Rule of Marketing encourages marketers to empathize with prospective customers and sell to them as the marketers would like to be sold themselves, the Silver Rule of Marketing takes the opposite approach in distancing the marketer from the people he or she is trying to sell to and take on the mentality ...

What is the 70 20 10 rule marketing?

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What is the 30 30 30 rule in marketing?

This means you'll spend 30% of your content talking about yourself, 30% talking about others and 30% posting fun and engaging info. This also gives you room to post real-time messaging and responses with the other 10% of your content. Hat tip to Director of Training, Sarah Benoit, the creator of the 30/30/30 Rule.

What is the 1 9 90 rule in marketing?

Initially coined in 2006 by Charles Arthur as a model wherein he implies, ' if you get a group of 100 people online then one will create content, 10 will 'interact' with it (commenting or offering improvements) and the other 89 will just view it.