What is the 40 20 10 retention rule?

On average, a 40-20-10 profile is considered good retention ‒ 40% retention on Day 1, 20% retention on Day 7, and 10% retention on Day 30. But depending on the genre of the game, good retention rates may vary. According to Gameanalytics, the average Day 1 retention rate is 25%.

What is a good D30 retention?

What Does the Industry Consider to be Good D1, D7, D30 Retention Rates? For years, industry benchmarks for good D1, D7, and D30 retention rates were D1: 40%, D7: 20%, and D30: 10%. But, with skyrocketing UA costs, a D1 retention rate of 50% or higher seems to be the new standard.

What is the formula for game retention rate?

To calculate retention rate, divide your active users that continue their subscriptions at the end of a given period by the total number of active users you had at the beginning of that time period.

What is a good retention rate for games?

The average mobile game should try to achieve Day 1 retention of around 30%. Owned media remarketing is more effective at retention than paid media. Match games currently offer the best retention results overall. iOS retains players better than Android.

How is D1 retention rate calculated?

Let's consider the following simplified example to understand the concept of retention rate. Let's say an app was downloaded 100 times in one day (Day 0). The next day, only 10 visitors came back. This means that the first-day or Day 1 retention rate for the app is ([10 divided by 100] * 100 = 10%).

THE 40 PERCENT RULE - Powerful Motivational Video | David Goggins

What does D1 retention mean?

D1 retention: The number of unique users who came back to your app on the next day of installing/opening the app.

What is 7d retention?

Day N Retention metrics examine what proportion of users return to an app or website after a given time period. Typically people look at: Day 1 Retention (“D1R”) — the day after they first use the product (Day 0) Day 7 Retention (“D7R”) — the same weekday as first use, but a week later.

Is 40 percent retention good?

“If your video is longer than five minutes, and audience retention is above 50%, you're probably doing a good job,” Wilson says. “If your video is longer than five minutes, and you're getting audience retention above 70% in the first 30 seconds, then you've got your hook on the video and you're doing a good job.”

Is 20% retention good?

While the average hovers around 20% 90-day retention, it's best to aim for 25% or higher depending on your industry.

What is a bad retention rate?

As a general rule, employee retention rates of 90 percent or higher are considered good and a company should aim for a turnover rate of 10% or less.

How do I increase my retention rate in games?

What is the retention rate ratio?

The retention ratio is the portion of earnings kept back in a firm to grow the business as opposed to being paid out as dividends to shareholders. The payout ratio is the opposite of the retention ratio which measures the percentage of profits paid out as dividends to shareholders.

What is the player retention rate?

It is the measure of how many players continue to use your app over time. A high retention rate indicates that users are finding value in your game and are likely to stay engaged and make in-app purchases. On the other hand, a low retention rate means you are losing players and potentially missing out on revenue.

Is a 70% retention rate good?

First-time retention rates 50% or higher: A 50% first-time retention rate is good. 60% is excellent. A first-time retention rate of 70% or higher is absolutely impressive.

What is D28 retention?

D28 retention is the percentage of users who have fully grasped the app's or game's functionality and use it regularly. It's likely that they have become accustomed to it and have no immediate plans to switch to an alternative. These are the users most likely to make payments within your product.

What is a good 7 day retention?

Traditionally, reasonable retention rates are: Day 1 Retention – 40% Day 7 Retention – 20% Day 28 Retention – 10%

What is a 100% retention rate?

Retention is usually measured as the ratio of customers or revenue you have kept in a given period and lies between 0% and 100%. Having a retention rate of 100% is ideal but usually very hard if not impossible to achieve. Churn Rate = 100 % - Retention Rate.

Is 100% retention good?

A good employee retention rate is an indication that an organization has a strong retention strategy and is experiencing low turnover. A retention rate of 90% or higher is considered to be a good retention rate, meaning organizations should strive for an average employee turnover rate of 10% or less.

What is an 80% retention rate?

It's expressed as a percentage of a company's existing customers who remain loyal within that time frame. (We'll get into the formula a little later.) For example, if your business starts the year with 10 customers and loses two of them, you have an 80-percent retention rate.

Do you want a high retention rate?

Overall employee satisfaction: A high retention rate often indicates that employees are satisfied with their jobs and the company culture. They are more likely to stay when they feel engaged, motivated, and valued.

What is a good retention target?

However, as a general rule, 35% to 84% is considered a good retention rate. In SaaS specifically, 35% and higher over an eight-week time period is a great goal to aim for—even though that rate is lower than other industry benchmarks.

Is a high retention rate bad?

High employee retention rates are a win-win for employer and employee. Every employer will have at least some turnover, but your goal should be to have the highest employee retention rate possible.

What apps have the highest retention rate?

News, business, and shopping apps had the highest retention rates, and News apps surpassed the second-highest industry by 6.2%. Food and Drink and Health and Fitness had the same retention rate of 3.7%, followed by 3.6% for Lifestyle apps.

What is considered a good app retention rate?

Research into worldwide retention rate shows that the average retention rate across 31 mobile app categories was 25.3% on Day 1, before falling to 5.7% by Day 30. DAU/MAU ratio of around 20% is considered good, with anything above 25% being quite exceptional.

What is M1 retention?

Let's say ten users transact for the first time in January 2022. 5 of them come back and transact in February 2022, and 3 come back in March 2022. Your one-month (“M1”) user retention for this cohort is 50% (5 /10 initial users), while your M2 user retention is 30%.