What is the most popular Likert scale?

Though there are several kinds of Likert scales you can use in your surveys, two of the most popular are the 5-point and 7-point Likert scales. They have a few things in common: They provide a wide array of choices, including a neutral option.

What is the most commonly used Likert scale?

You tend to find that, while 5 options is the most common, most academics advocate 7 options. The simplest 'even' Likert scale question is of course 2. This compels respondents to either agree or disagree, or perhaps express satisfaction or dissatisfaction.

What is the most accurate Likert scale?

Most researchers agree that, at a minimum, you should use a 5-point Likert scale survey.

What is the preferred Likert scale?

Likert scales can number between 3 and 10 options, with 5-point and 7-point scales being among the more commonly used approaches, with the highest and lowest rating options being “strongly agree” and “strongly disagree,” respectively.

Is a 5 or 7-point Likert scale better?

Interpolations provide evidence that 5-point Likert scales may not be sensitive enough to record a usability test participant's true evaluation of a system. Seven-point Likert scales appear to be sensitive enough to record a more accurate evaluation of an interface while remaining relatively compact.

Likert-Scale [Simply Explained]

Is a 5-point or 10 point Likert scale better?

With that said, the industry standard 5-point is recommended for a variety of reasons: The 5-point Likert scale is simple to understand and use for survey administrators and respondents alike. It takes less time and effort to complete than higher-point scales. Fits mobile device screens better than higher-point scales.

Is a 5-point or 10 point scale better?

Results. The five-point scale produced data with unimodal and fairly symmetric distributions in contrast to the highly skewed J- and U-shaped distributions for the 10-point scale. The five-point scale data had significantly lower item means, floor, and ceiling effects.

Should I use a 4 point or 5-point Likert scale?

It has been shown that when comparing between a 4-point and 5-point Likert scale, the overall difference in the response is negligible. However, your decision to go with odd or even can be informed by several factors: go with odd or even can be informed by several factors: • First is your purpose.

Why is a 5-point Likert scale better?

The evidence seems to indicate that five-point Likert scales ensure respondents won't lose interest. Analyzing the different answer choices will also be easier for respondents, eliminating the urge to select middle options or leave items in blank.

What are common 5-point Likert scale examples?

5-Point Likert Scale

This is the most common type of Likert scale. It is frequently used to measure satisfaction or agreement. For example, “Express your satisfaction level with our products.” Respondents would choose from five options ranging from “Highly Satisfied” to “Highly Dissatisfied.”

What is the best scale to use for surveys?

One of these types of scales, called the Likert scale, is the most popular type of scale. Likert scale questions require survey respondents to select their level of agreement to a statement. For example, response categories may be responses such as 'strongly agree,' 'agree,' 'don't know,' or 'disagree.

What is the Likert scale for very good to very bad?

Different Types of Likert Scale

Quality: Poor – Fair – Good – Very good – Excellent. Likelihood: Extremely Unlikely – Unlikely – Neutral – Likely – Extremely Likely. Importance: Not at all important – Low importance – Slightly important – Neutral – Moderately important – Very important – Extremely important.

Are 7 point Likert scales effective?

Seven-point Likert scales appear to be more suited to electronic distribution of usability inventories. Finstad, K. (2010). Research confirms that data from Likert items (and those with similar rating scales) becomes significantly less accurate when the number of scale points drops below five or above seven.

What is the 5 point rating scale?

1 to 5 Likert scale measures respondents' level of agreement/satisfaction or disagreement/dissatisfaction towards a statement or question. These rating scales offer five response options, typically ranging from "Strongly Disagree/Very Dissatisfied" (1) to "Strongly Agree/Very Satisfied" (5).

What is the 5 point satisfaction scale?

The 5 point scale survey is one of the most commonly used survey types. It is easy to use yet can provide detailed data about customer opinions and attitudes. The most common representation of the Likert scale consists of five agree/disagree points, which are: Strongly Disagree.

What is the 5 point Likert scale?

A 5-point Likert scale is a psychometric response method where respondents can easily answer questions and state their level of agreement in five points. The 5-point Likert scale consists of the below points – (1) Strongly Disagree; (2) Disagree; (3) Neither Agree nor Disagree; (4) Agree; (5) Strongly Agree.

Why is a 4 point Likert scale better?

4 point Likert scale is basically a forced Likert scale. The reason it is named as such is that the user is forced to form an opinion. There is no safe 'neutral' option. Ideally a good scale for market researchers, they make use of the 4 point scale to get specific responses.

What is the very satisfied satisfied scale?

The answer is recorded on a rating scale of either 1 – 3, 1 – 5 or 1 – 10. Market researchers usually prefer the five-point scale, the ratings being 1 for 'extremely or very dissatisfied' and 5 for 'extremely or very satisfied.

What is the 1 to 5 satisfaction scale?

At its core, the 1-to-5 scale is elegantly straightforward. Users are presented with a question or statement and asked to rate their response or satisfaction level on a scale from 1 (signifying the lowest satisfaction or agreement) to 5 (the highest).

Why use a 6 point Likert scale?

A six-point scale encourages participants to consider the question more carefully and make a choice that either leans positively or negatively. Our perceptions are rarely neutral, and the six-point scale helps account for this reality.

Why is 4 point Likert scale better than 5?

When a 5 point Likert scale is used, there is the tendency for some respondents to select a 'neutral' or 'not sure' response to avoid making a real choice. However, with the 4 point scale, respondents are 'forced' to choose between favourable and unfavourable responses to each questionnaire item.

Is a 3 point Likert scale reliable?

The basic question about any given rating instrument is whether or not it has an optimum number of response categories or at least a number beyond which there is no further improvement in discrimination between the rated items.

Why not to use a 10 point scale?

11 point scale is better for calculating and reporting mean scores. An 11 point scale (0 to 10) produces a mean score between 0 and 10. With a 10 point (1 to 10) scale you can never get a mean score below 1, so the calculated mean score would be skewed if everyone scores at the bottom end of the scale.

Why use a 10 point Likert scale?

Choosing a 10-point numerical scale allows us to perform more advanced analysis since it gives the scale interval data properties. This means that a one-point increase at any stage of the scale is equivalent, which cannot be assumed with verbal scales.

How do you convert a 5 point scale to a 10 point scale?

Converting the five-point scale to a new 10-point scale is somewhat more complicated because we are going from a situation with less information to one with more information. One relatively straightforward way to do the conversion is to simply multiply every scale point by two.