Who is on the Kappa logo?

Kappa's “Omini” logo pictures the silhouette of a man and woman leaning against each another. It represents the equality of men and women and their mutual support. The logo was created quite by accident during a photoshoot for a bathing suit advertisement for Beatrix in 1969.

What is Kappa brand stand for?

When the problem was fixed, all the new products were stamped with a K, standing for German Kontrolle. Sales surged and in 1967 the K line was formally called Kappa, the Greek letter for K.

Why is Kappa clothing so popular?

The silhouette of a man and woman leaning against each another – representing the equality of men and women and their mutual support – has taken on an almost cult-like status in the world of jersey culture, being at once nostalgia-laden (it has huge throwback 90s feels), but also acting as a mark of absolute quality, ...

Who owns Kappa brand?

Born in Turin, Italy in 1967, Kappa® is a leading Italian sportswear brand owned and operated by BasicNet SpA, a global manufacturer of apparel, footwear and accessories for sport and leisure.

What is the meaning of robe di kappa?

Robe di Kappa^® is a brand specifically designed for those people who, both during their leisure time and in professional activities that allow for an informal clothing, prefer modern, high-quality and cost-effective clothing. Therefore, Robe di Kappa^® is dedicated to dynamic, modern and open-minded people.

Kappa logo, symbol | history and evolution

Who owns Robe di Kappa?

Lorenzo Boglione, vicepresident, BasicNet SpA and son of Marco, founder and president of Basic Net, the company that owns the brands Robe di Kappa, Jesus Jeans, K-Way, Superga, Sabelt, Briko and Sebago, explained why the company has revamped the brand. Why did you choose to relaunch Robe di Kappa?

What is the history of the Robe di Kappa brand?

The History

The Robe di Kappa® brand was created in Turin in 1968, thanks to the insights of Maurizio Vitale, young CEO of Maglificio Calzificio Torinese, a family-owned textile company established by Maurizio's grandfather, Abramo, in 1916.

Do people still wear Kappa?

Kappa is the leading Italian sportswear brand, crafting apparel, footwear, and accessories tailored for both sports and leisure. Originating in Turin, Italy, in 1967, and present in over 130 countries, Kappa is worn by professional athletes and style enthusiasts all over the world.

What is the slogan of Kappa?

As a global sports fashion brand, Kappa advocates this positive attitude, which is communicated with the slogan “Stay sporty” or “be a good sport”.

What is the back to back girl logo?

The "Kappa" logo, associated with the Italian sportswear brand Kappa, features a silhouette of a man and a woman sitting back-to-back. The logo is known as "Omini". It symbolizes the mutual support between man and woman.

What celebrity wears Kappa?

Justin Bieber's ex Sofia Richie is also a fan, while Formula 1 racing champ Lewis Hamilton has been snapped supporting the brand. In March, Brooklyn Beckham was spotted wearing Kappa as he hit the streets of Paris with mum Victoria.

Is Kappa cool again?

Little wonder the footwear brand has seen its stock rise by 70% in the past year. A Kappa tracksuit was undoubtedly one of Y2K's style staples and, thanks to the Italian sportswear label's exciting recent collabs, it looks set to be a fixture of the 2020s too.

What celebrities wear Kappa?

Gigi Hadid, Selena Gomez, and Kendall Jenner are just some of the names who have brought resonant visibility to the Turin brand by creating around it an allure of fashion and exclusivity through the media.

Is Kappa owned by Nike?

Who owns Kappa? Established in 1978 by Marco Boglione, today Kappa is owned by BasicNet company, which also owns such brands as K-Way, Superga, Briko, and a few others.

Who designed the Kappa logo?

The Creation of the 'Omini' Logo

The shape of their body profiles contrasting against the backlighting inspired the iconic 'Omini' logo. Empowered by the colour red, the logo, without any wording, was a symbol of equality between men and women. Kappa® 'Omini' logo, Original picture by photographer Sergio Druetto.

What is the logo with two ladies sitting back to back?

It was on a shoot for Beatrix bathing suits in 1969 that Kappa's head honcho Maurizio Vitale became fixated with the silhouette of two naked bodies that sat before him. Representative of equality between men and women, the two figures leaning on each other back to back soon became the emblem of the brand.

How do you greet a Kappa?

Documented procedures of greeting Kappas have been established in other Fraternity publications. There is need to re-emphasize their appropriateness. The acceptable greeting is Brother (followed by name last). Communication is something that must be done at all levels of the Fraternity.

Is Kappa back in fashion?

"It's a positive time for us, as the market is rediscovering the worth of authentic labels like Kappa, and is very receptive to new takes on our signature products," said Lorenzo Boglione, Vice-President Sales of the Basicnet group, owner of Kappa, Superga, Robe di Kappa and K-Way, speaking to FashionNetwork.com.

Is Kappa in style 2023?

For Summer 2023, Kappa puts an emphasis on bold colors and stand-out graphics across a range apparel and accessories. Headlining the collection is a sail inspired capsule of nautical prints, patterns, and materials alongside classic Kappa logos and iconography.

What football teams do Kappa sponsor?

Today Kappa's tradition of aligning itself with the best teams and players in sports continues as the sponsor of clubs such as SSC Napoli, Aston Villa, Betis Sevilla, AS Monaco, Leeds United und Botafogo. Since 2000, Kappa has been the official supplier of well-known Bundesliga clubs such as FC St.

What is the Kappa brand controversy?

The sexualised promotional material for Kappa's notorious Jesus Jeans caused great outrage within the deeply religious country. Resulting in a court judge ordering the removal of hundreds of “religiously offensive” Kappa posters in 1973.

When did Kappa come out in the UK?

Founded as a sock and underwear firm in Turin in 1916, it became Kappa in 1967, and first appeared on UK shores during the early 80s.

Who started Kappa?

Elder Watson Diggs

Initially referred to as 'the Father of Kappa,' he became affectionately known as 'the Dreamer' due to his profound vision to create the fraternity. He was born in Christian County, Kentucky, on December 23, 1883, and was the eldest son of three children.

Who founded Kappa brand?

The history – The Kappa® brand, featuring the Omini logo, was created in 1978 when Marco Boglione, young Sales and Marketing Manager at Maglificio Calzificio Torinese, convinced Maurizio Vitale – company CEO – to create a B.U. dedicated to sports from growing Robe di Kappa®.